← Back to all posts

Published: February 14, 2023

7 Tips to Increasing Facebook Click-Through Rate

Do you ever feel like your Facebook ads are being ignored? Your click-through rate might be the culprit. Click-through rate (CTR) measures how many people clicked on your ad compared to how many saw it. A low CTR means your ad isn't captivating enough. In this blog post, we'll go over 7 tips to help you increase your Facebook click-through rate and get your ads the attention they deserve.

1. Know Your Target Audience

Before creating your ad, you need to know who you're targeting. Who are they? What do they like? What are their pain points? This information can help you craft an ad that speaks to them. Facebook's Audience Insights tool is a great place to start. It provides demographic and behavioral data that can inform your ad's copy, creative, and targeting.

2. Create a Compelling Headline

Your headline is the first thing people see. It needs to be eye-catching and make people want to learn more. Use power words and keep it short and sweet. Avoid vague headlines that don't communicate what your ad is about.

3. Use High-Quality Images and Video

Humans are visual creatures. Using high-quality images and video can make your ad stand out. Make sure the images and video are relevant to your ad's message. Facebook recommends using images that are at least 1080 x 1080 pixels and videos that are at least 720p.

4. Test Different Ad Formats

Facebook offers various ad formats, including single image, carousel, video, and more. Test different formats to see which one works best for your ad. Keep in mind that different formats work better for different goals. For example, if your goal is to increase brand awareness, a video ad might work better than a single image ad.

5. Use Emojis

Emojis are a fun and playful way to add personality to your ad. They can also help your ad stand out in a sea of text. Use emojis sparingly and make sure they're relevant to your ad's message.

6. Write Compelling Ad Copy

Your ad copy needs to communicate your message clearly and concisely. Use persuasive language and highlight the benefits of your product or service. Avoid using technical jargon or buzzwords that people might not understand. Remember, you only have a few seconds to capture someone's attention.

7. Track and Attribute Conversions

Tracking and attributing conversions to your ads is crucial for measuring success. By tracking conversions, you can see which ads are performing well and which ones aren't. Tools like TROASIS or Google Analytics can help you track and attribute conversions.


Increasing your Facebook click-through rate takes time and effort, but it's worth it. By knowing your target audience, creating a compelling headline, using high-quality images and video, testing different ad formats, using emojis, writing compelling ad copy, and tracking and attributing conversions, you can increase your click-through rate and get the most out of your Facebook ads.

Written by Noah Haubenreiser (with assistance of ChatGPT)

Start tracking for free today

Track and scale your ads with
data you can rely on.

- Cancel anytime -