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Published: February 13, 2023

5 Proven Ways to Boost Your Facebook Ad ROAS

Are you tired of running Facebook ads with low return on ad spend (ROAS)? Well, you're not alone! Many businesses struggle to see a positive return from their Facebook ad campaigns.

But don't throw in the towel just yet! With a few tweaks to your strategy, you can boost your Facebook Ad ROAS and see a positive return on your investment.

Here are 5 proven ways to increase your Facebook Ad ROAS:

1. Target the Right Audience

The key to success with Facebook ads is targeting the right audience. If your ad is being shown to people who have no interest in your product or service, you're wasting your ad budget.

To target the right audience, you need to use Facebook's targeting options, such as location, age, gender, interests, behaviors, and more. The more specific your targeting, the better your chances of success.

2. Use Engaging Creative

Your ad creative is what catches the eye of potential customers. If your ad is boring, people will scroll right past it. So, make sure your ad is eye-catching and engaging.

Use high-quality images and videos, and write attention-grabbing headlines. Also, consider using humor in your ad creative. A little bit of humor can go a long way in making your ad stand out.

3. Test, Test, Test

Testing is a crucial part of any successful Facebook ad campaign. You need to test different ad creative, targeting options, and ad placements to see what works best for your business.

Start with a small ad budget, and gradually increase it as you see what's working and what's not. You can also use A/B testing to see which ad creative performs better.

4. Use Retargeting Ads

Retargeting ads are a powerful tool that allows you to show your ads to people who have already interacted with your business. This is a great way to bring people back to your website who may have been on the fence about making a purchase.

Retargeting ads are also a great way to show people who have already purchased from you, similar products or complementary services.

5. Track and Attribute Conversions to Ads

It's essential to track and attribute conversions to your Facebook ads. This will allow you to see how well your ads are performing and make informed decisions about your ad budget.

Tools like TROASIS or Google Analytics can help you track and attribute conversions to your Facebook ads. These tools will also give you valuable insights into your ad campaigns, such as which ads are driving the most conversions, which landing pages are performing the best, and more.


By following these 5 proven ways, you can increase your Facebook Ad ROAS and see a positive return on your investment. Don't be afraid to test and experiment with different strategies until you find what works best for your business. And remember, tracking and attributing conversions to your ads is crucial to success. Happy advertising!

Written by Noah Haubenreiser (with assistance of ChatGPT)

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